Savile Row A Street of the British Man Elegant

Savile Row: A Street of the British Man Elegant

São Paulo has a “street” for all kinds of trade: the street of the brides is São Caetano, the of musical instruments is the Teodoro Sampaio, and, of course, the street of crafts is the 25th of March, where if you purchase decor party jewelry. It seems a thing very paulistana create spotlights business to facilitate the access of buyers, but this is not exclusive to the tupiniquim, the british, for example, has its street of tailoring, the Savile Row – and that street, my friends!

Savile Row A Street of the British Man Elegant

Savile Row: a street of the british man elegant

Also known as “The Golden Mile of Tailoring,” Savile Row is an international reference when speaking of men’s tailoring. Some of the brands most respected and tailors and most skilled are located there, as if this were not enough, the street also houses the office of the recorder Apple, the Beatles (who loaned the roof for an anthological final presentation of the band) and the headquarters of the Royal Geographical Society, responsible for the era of the great expeditions to Africa; but these illustrious neighbours are not the focus of our text.

The history of Saville Row

Located in the neighborhood of Mayfair, in central London, it was called Savile Street and it was not the first choice of clothing, before her Cork Street (frequented by the dandy Beau Brummell in the early NINETEENTH century), which is in the vicinity, received the first shops. They say that it was Henry Poole who first opened a passage in Saville Row, giving access to his shop on Old Burlington Street in 1846, attracting attention to the location, bringing the few other names of the tailoring.

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Note: haven’t Even talked about Henry Poole here in the Channel the Male, but he was the designer of tuxedo, at the request of King Edward VII – the story is cool, but it is for another occasion!

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With time other workshops of tailors were moving to the address, unfortunately a few of the originals exist today, but the active store still offering the best in men’s fashion and it’s no wonder that celebrities such as Prince Charles, Winston Churchill, Laurence Olivier, Jude Law, and even Napoleon III entrusted their costumes to the capable hands of the professionals of Savile Row!

The most curious thing is that despite all this the tradition of the tailors of the brand “Nutters of Savile Row” were responsible, at the end of the years 60, to modernize their craft, both from the point of view of style and in the way they treat customers, with shops open and showcases flashy. This did not prevent the tailoring “bespoke” (tailor-made) to endure some tough times in the 80’s with the popularization of the suits ready and cheap that just needed some adjustments, although they were so perfect and elegant.

New faces on Savile Row

In the 90s, the arrival of new names to the Savile Row injected cheer to the place and brought freshness to the office. Designers bold as Richard James, Ozwald Boateng and Timothy Everest have given new breath to the concept of the bespoke and have kept the media spotlight focused on the traditional street of tailors during a time, however, the high prices of rents in the early 2000s she moved some of the marks, leaving the street shorn.

The future of Savile Row

In the last decade Savile Row has suffered with the competition coming from China with their prices, enticing, in addition to the changing habits of the consumer washed away the female audience that increasingly wants to get out of the store with the clothes ready to be used. Even so, there is a whole movement in favor of the culture of bespoke tailoring that follows all over the world, even in Brazil, it is remarkable how men are understanding that there is nothing to compare with the costume custom made.The own brands from Savile Row are receiving investments and investing in new markets, where, again, China appears as an option.

In spite of all this scenario of uncertainty, the Savile Row continues making thousands of suits every year, showing that the competition can be strong, but the elegance, for now, remains unbeatable.

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